What the hell is a vector file?
Original article written by MODassic | modassicmarketing.com/understanding-image-file-types If you’re confused over the difference between the many image file types, you’re not alone. When starting off a project, one of the first things we request from the client is a vector file of their logo. However, that request is often met with blank stares or responses like “can’t you just pull the logo from my site?”. As a marketer, understanding the importance and role of different i
Why a logo is your smartest investment
A logo is to a business as your face is to you. It is how you are recognized. It reflects your personality, or in case of your business, your values and principles. It is also the most powerful marketing tool known. Logo design establishes your identity. It is very hard to establish yourself in the marketing world without a logo. In layman’s terms, a logo is like a mental shortcut to a product or company. Just how often do you recognize a car from its make, rather than the ev
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